Green Furniture Concept

  • Client: Green Furniture Concept, Malmö
  • Website: www.greenfc.com

Role:- To provide strategic consulting advice to the R&D team for future development of seating ranges in the Commercial Sector

Situation:- The client was seeking to have input from different sources regarding how best to have a greater understanding of the needs of the customers in this case with reference to public seating in shopping centres and transportation hubs across Europe. With the changes of lifestyle and health concerns due to the pandemi this was of even greater focus for the R&D team to take into the development process.

Action:- Client received input from another perspective that they claim they had never considered before and found to be insightful and valuable for their future development.

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