Steen & Ström

Project: Shopping mall upgradesteen_strom
Client: Steen & Ström
Our role: Responsible for concept, commercial and leasing strategies and implementation

Situation

The client wants to upgrade their overall commercial offer with a focus on the food and beverage and leisure due to the introduction of a large multi-screen cinema that will be introduced in 2015 and create a point of differentiation compared to that of the local competition as a world class international Shopping Centre in Denmark.

Action

Remnelid Commercial Consulting has developed the new Food and Beverage/Leisure Strategy which includes a comprehensive Situational Analysis report incorporating industry trends on a local and international level and a leasing strategy highlighting which tenants should come into the Centre, who should go and who should improve their current offer.

Result

The Centre has undergone a complete transformation and is now recognised as one of the best ‘Food and Beverage’ and ‘Leisure’ destinations amongst Shopping Centres in Denmark. In October 2017 Fields were given the award for Best new f&b destination in Denmark. With a new Cinema, a strong food and beverage offer to cater to all tastes, coupled with a  modern and comfortable design, ‘the Food Lounge at Fields’ is gaining customer confidence and building itself a loyal community. Tenants are coming together with Centre Management and speaking with one another as a ‘family’ who can collectively maximise from a win-win scenario.

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Fields Shopping Centre